Clozette's Bold Move With Brick In Redefining Influencer Management

Profile

Clozette, a pioneering digital ecosystem from Singapore combining content, community, and commerce since 2010, expanded to Indonesia in 2012, driving significant growth in its community and talent pool. This rapid expansion has led to challenges in managing its burgeoning influencer and community network, prompting the need for more efficient management solutions.

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Challenge

Clozette grapples with managing manual payments for its growing talent pool, processing up to 200 transactions monthly, which necessitates a more efficient and scalable system. Previous payment vendors proved inadequate due to communication issues and high costs, driving Clozette to seek a more affordable and effective solution.

Solution

To enhance influencer partnerships, Clozette implemented quick, easy commission payments to any bank, differentiating itself from competitors and boosting satisfaction. Encouraged by this success, Clozette plans to leverage Brick's services for future expansions, including new apps with integrated payment features.

Result

Partnering with Brick yielded significant benefits for Clozette: cost reduction through competitive pricing (Rp2,200 per transaction), seamless real-time transactions via Brick's API with built-in error prevention, and exceptional operational support, collectively enhancing Clozette's efficiency and effectiveness in managing influencer payments.

Clozette’s Journey

Established in Singapore in 2010, Clozette has emerged as a trailblazing digital ecosystem, seamlessly blending content, community, and commerce. Since expanding to Indonesia in 2012, the company has evolved from a media agency into a comprehensive platform that specializes in influencer strategies and community building. This growth has significantly expanded Clozette's community and talent pool, positioning it as a vital bridge between brands and consumers in the digital marketing landscape.

As Clozette continues its impressive trajectory, it faces the challenge of efficiently managing its burgeoning network of influencers and community members. The company now focuses on innovating its approach to community management and talent development, striving to maintain its competitive edge in the dynamic world of digital marketing and e-commerce while delivering value to both its community and client brands.

Clozette's Journey to Streamline Influencer Payments

As Clozette's influencer network expanded rapidly, reaching up to 4,000 nano influencers, the company grappled with the increasing complexity of its payment system. Manual payments became unfeasible, prompting Clozette to seek vendor solutions. However, despite processing up to 200 transactions monthly, previous vendors failed to meet Clozette's evolving needs, struggling with communication issues and escalating costs that didn't align with the company's growth.

Clozette now faces the critical challenge of finding a payment solution that balances operational efficiency, talent satisfaction, and cost management. The ideal system must be fast, accurate, and capable of handling large transaction volumes consistently, all while remaining affordable. This search for an optimal payment partner has become crucial for Clozette to maintain its competitive edge and continue nurturing its vast talent network effectively.

From Bottleneck to Breakthrough, Brick Turbocharges Clozette's Growth

Clozette is transforming its influencer relationships through an innovative, Brick-powered payment system that prioritizes speed, efficiency, and flexibility. By offering quick, hassle-free commission payments to a wide range of bank institutions, Clozette is not only enhancing influencer satisfaction but also distinguishing itself as a forward-thinking agency in the competitive media promotion and influencer marketing landscape.

Building on this success, Clozette is poised to expand beyond traditional influencer marketing into new territories such as life-selling platforms. Recognizing the critical role of sophisticated payment systems in these future ventures, Clozette is deepening its partnership with Brick. This collaboration is set to power Clozette's ambitious growth plans, ensuring that as the company innovates and expands, its payment infrastructure remains robust, flexible, and ahead of the curve.

Brick's API Ensures Smooth, Real-time Processing with Error Prevention, Leading to Clozette's Satisfaction.

Brick has revolutionized Clozette's financial operations, delivering a trifecta of benefits that outshine previous payment gateway providers. With pricing starting at a mere Rp2,200, Brick has dramatically slashed Clozette's operational costs, particularly in influencer commission disbursements. This cost-efficiency is complemented by Brick's state-of-the-art disbursement API, which ensures seamless, real-time transactions and boasts an advanced Error Detection System, effectively eliminating fund transfer mishaps.

The transformation extends beyond mere numbers, as Brick's Technical Sales and Operations teams have proven to be invaluable allies. Their rapid response times and problem-solving prowess have streamlined Clozette's daily transaction processes, creating a more efficient operational workflow. This powerful combination of cost-effectiveness, cutting-edge technology, and exceptional support has not just improved Clozette's operations—it has fundamentally reshaped them, injecting substantial value into the business and setting a new standard for financial efficiency in the influencer marketing sphere.

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